Avon

This project proposes a new line of Avon products. Historically a beauty brand targeting older women, Avon doesn’t seem to appeal to a younger audience. This design solution combines new and old to appeal to a younger demographic. Because vintage inspired design is currently so trendy, a vintage look will attract Gen-Z and spark nostalgia among older generations. This would help Avon attract a wider consumer base and more popularity among a wider audience, increasing sales.