Fike Fest

The goal for this project was to conceptualize a benefit concert and design various materials for it. The proposed music festival, Fike Fest, is centered around rockstar Dominic Fike, with proceeds going to the Prison Policy Initiative. The main goal for this project was to create cohesive branding for the festival. Keeping in mind the feel of Fike’s music and the demographics of his audience aided in creating designs that feel accurate and cohesive. The dark colors and textures reflect his moody style of music. A special album cover was created, as well as social media collateral, a poster, and t-shirt. Geared towards a Gen-Z audience, the design is meant to feel edgy and trendy.