GetOut!
A new company targeting “outdoorsy” men and women, Get Out aims to make the outdoors accessible for everyone. It is a service that allows people to rent out their outdoor spaces- ponds, pools, river access, dirt biking tracks, campsites- for others to rent and enjoy. Similar to Airbnb, Get Out will connect users to experiences, providing people with more opportunities to be outdoors. The challenge for this project was creating a logo that accurately conveyed the brand’s purpose and designing engaging advertising materials to help spread awareness about the company.